Yodel Archives - Boldstart Technology
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Yodel Tag

It's often said "necessity is the mother of invention", but quite often an 'invention' is not so ground breaking, it's just a thing we've adapted from something we've seen elsewhere to suit a different need or desire. Even Leonardo Da Vinci adapted from his own experiences. Perhaps "necessity is...

A recent purchasing experience reminded me how important it is to keep things simple and stay focused on delivering what your customers' desires from you are. Over the last few years wholesale "Uberisation" has enabled industries to evolve by taking one key customer desire (convenience) and...